Sometimes our biggest creative enemy is ourselves. That’s right, us. You and me. We all have an inner voice that can barrack for us and help us push through tough situations, or it can feed into our fears and doubts, providing us with every reason in the world as to why we should stop in…
All of the world’s best inventions, creations and innovations started with one fundamental ingredient: an idea, a hope, a dream. Someone, somewhere, said ‘What if…?’ or ‘Imagine if I could…?’ or ‘How cool would it be to…?’ Dreaming up ideas is a fundamental part of the creative process. From Facebook’s conception, to the ground-breaking iPhone,…
We can all learn to be funny. That’s right. Contrary to what most of us grow up believing, being funny is not a birthright. Like many other creative and writing disciplines, comedy is an art form. And within it, you can find formulas for comedy theory that can be uncovered, taught, and put into practice…
As we all know, first impressions count. I don’t know about you but I judge people immediately based on the model of smartphone they use. First impressions are especially important on LinkedIn because in the absence of a handshake, an introductory coffee or a long embrace, when sizing up new companies, business opportunities and prospective…
The scariest part of every creative endeavour is the moment you share your work with the world. It’s when you hold your breath, shut your eyes, and just pray your baby is well-received. (Friendly tip: Vodka helps. Lots of vodka.) This ‘moment’ doesn’t need to be a big Broadway debut. It could mean pressing publish…
Twelve months ago I decided to write a book. Along with space travel and playing Brad Pitt’s on-screen lover in a Hollywood blockbuster, writing a book has always been high on my life’s to-do list. Like all big projects we embark on, hindsight’s a wonderful thing and if I could turn the clock back, I…
NewsModo published a list of the top 15 inspiring quotes from #CMWorld and I featured! What an honour to make the list, with my quote about courage: ’15 Inspiring Quotes From Speakers At Content Marketing World Sydney’. Sarah Mitchell, from Lush Digital, published a piece titled ‘Top Mind Blowers from Content Marketing World Sydney’ and,…
What happens when a social media addict embarks on an online detox in an effort to try to cure her obsession? Jordana gets anxious when nobody comments on her Facebook status updates, wakes up in the middle of the night to Tweet, believes all feelings can be expressed through emoticons, Instagrams her food before eating…
In 2013, I embarked on a global quest. From Australia to Silicon Valley, I traveled more than half way across the world with ONE GOAL in mind; to try to find Mark Zuckerberg to tell him five minutes of Facebook jokes. I traveled from Melbourne, Australia, to Dallas, to New York City, and then to…
You can read the original Q+A here. At Content Marketing Sydney, you will be talking about Inspiring Creativity. What’s the key message you are looking to share? It can be hard to stand out in this mad, hectic and competitive online world unless you have a goat that sings Taylor Swift songs. If, like me,…